Welcome to Gamification Wiki
Gamification is a business strategy which applies game design techniques to non-game experiences to drive user behavior.
According to a a recent Gartner Research Report it is estimated that by 2015, more than 50 percent of organizations that manage innovation processes will gamify those processes. By 2014, Gartner predicts that over 70 percent of Global 2000 organizations will have at least one "gamified" application, and that "gamification is positioned to become a significant trend in the next five years." M2 Research reports that gamification will be a $2.8B industry by 2016.
Gamification has been picking up major momentum over the last year and has gained support from industry heavy weights such as such as Bing Gordon, Al Gore, J.P. Rangaswami, Chief Scientist of Salesforce.com, and many more. Businesses including EMC (Business Community), Autodesk (Trial Adoption), Hobsons (Education), and thousands more are using gamification to drive key business metrics.
A few simple examples are things like earning points and setting goals with Nike+ to motivate yourself to exercise more, and Synchronous Social entertainment such as Turntable.fm, the site where you can virtually DJ for your friends and random strangers -- earning points based on your performance which allows you to unlock cool new avatars to show off your skills.
For a full list of examples applied to many different industries, skip ahead.
Since creation of the Gamification Wiki in November 2010, Gamification has surged in popularity and Gamification has grown right along with it. It has quickly become one of the most talked about trends in Silicon Valley, with google trends showing the explosive growth continuing to accelerate. Gamification.org was created to be the ultimate resource for the emerging Gamification Industry, creating a collaborative space for those interested to come together as a community and learn and explore what works and what doesn't and to collectively benefit from the knowledge and wisdom of the community.
Below we've conveniently provided supporting images as well as links to the most important sections of the wiki to help you get started taking advantage of this awesome resource immediately!
"Gamification" searches trending up on Google from April 2011 to April 2012 .
Bing Gordon Gamification|Bing Gordon, partner at Kleiner Perkins, talking about the importance of Gamification.
J.P. Rangaswami, Salesforce.com's Chief Scientist, says that Gamification is the Future of Work.
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