Gamification by Design
Gamification by Design
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| Author(s) | Gabe Zichermann | ||
| Language | English | ||
| Category | Gamification | ||
| Publisher | O'Reilly | ||
| Publication date | August 22, 2011 | ||
| Pages | 150 | ||
| ISBN | 1449397670 | ||
Contents |
Book Description
What do Foursquare, Nike, and Groupon have in common? These websites and many others use game mechanics and game design to deliver a sticky, viral, and satisfying experience to their customers. This book provides the design strategy and tactics you need to integrate gamification into any kind of consumer-facing website, new or existing, with design patterns, meaningful code samples, and in-depth chapters on major gamification APIs.
With hundreds of technical and process options to choose from, implementing game mechanics can be complicated. Gamification by Design clarifies the possibilities and offers a series of steps for developers, producers, and product managers who want their websites to deliver powerful consumer engagement and enjoy viral growth.
- Understand the true power of games and how they work with your business
- Choose the right games for your site, and learn game types by business model
- Learn the advantages of building a standalone games channel
- Know the rules for gamification design and learn some common devices
- Discover what it takes to implement gamification
About the Author
Gabe Zichermann is an author, public speaker, serial entrepreneur, and the foremost expert on the subject of gamification. His book, Game-Based Marketing (Wiley, 4/2010) has achieved critical and industry acclaim for its detailed look at innovators who blend the power of games with brand strategy. Zichermann is also the author of the Gamification Blog at http://gamification.co and chair of the Gamification Summit and Workshops.
Christopher Cunningham is a software architect and developer who helped found ChroniQL, an early gamification solution; beamME, a mobile social application; and TrekMail, a breakthrough mobile email/text application. Christopher has deep expertise with agile development processes and distributed team management.
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